therohittt.
Behind therohittt.
Rohit
Creative Director & Strategist
PhasorSync
Started as a freelance editor making ₹10K a month. Got my first international client in March 2025. Became Head of Content, built a 40-editor team and helped drive ~$4M in 6 months. Now I direct brands & build PhasorSync.
Read the full story →
भारत गणराज्य
Republic of India
पासपोर्ट
Passport
02 — Proof of concept
What I've built for clients. Real numbers, no mockups.
Content & ads · 6 months
Ideation (ads + organic)✓
Branding & packaging✓
Post-production system✓
Hiring & in-house team✓
Client revenue
≈ $4,000,000
in 6 months!!
GodMadeCoaching · Agency
Led creative direction and content across SaaS, financial education and trading clients — ads, organic and post-production under one system.
| Stage | Owner | |
|---|---|---|
| Ideation & unique angles | me + copywriter | ✓ |
| Creative brief for the team | me | ✓ |
| Editing | 30–40 editors | ✓ |
| Quality control | me | ✓ |
| Per month | 500–600 creatives | |
30–40 editors ↘
GodMadeCoaching · Head of Content
Hired and ran an in-house team of 30–40 editors. Briefs, review stages and workflow so one idea becomes dozens of ads.
Isaac Okoro-Maduka · YouTube
Set the positioning, format and story for a founder-vlog channel. The very first video did 12K views.
brief → final, all in one place
Ads + organic · PhasorSync
The campaign brief lives in the Vault, videos go on the board, editors get assigned, every cut is reviewed, and the final cut goes to the client. All of it runs in PhasorSync, my own software.
03 — Words
On camera first, then straight from the chat.
no script, from the heart
Case study 01 · Isaac Okoro-Maduka, GodMadeCoaching
Isaac on how I went from editing his videos to directing the editing team at his seven-figure agency. He threw out the prompt I sent him, so this one is unscripted.
Straight from the chat
Brooo i love it 😍😍😍Set the brand direction for Jaka. Dropped the blue for wine red, gold, beige and espresso black to give it an old-money feel. Jaka, Head of Sales @vaclaimsmadeasy · @operationfreedompty
I am proud to have you as my creative director broCreative direction for Isaac's YouTube: the content ideas and the edits. 0 → 1K subscribers in his first 3 videos. Isaac Okoro-Maduka YouTube
ur a fking geniusHelped Aiden find his own creative style and built the branding side of his business, so he stands out in his niche. Aiden Chan, founder @EliteSetters
04 — Stats
Self-assessed. Brutally honest.
this is me.
05 — PhasorSync
My own post-production software. It replaces the spreadsheets, chat threads and payout calculators, so you always know what's being edited, by whom, if it's late, if it's approved and what it costs.
01 / 07
Who's editing what, what's due and what's late. Table, board and week views, with reminders before an ETA slips.
06 — Commission
Three ways to work together.
Admit one · 60 min
Full clarity on what content to make, how to make it and why.
$599+ 18% tax
Book a consultancy →InvoiceNo. 02
Your brand, ideas and content directed end to end, everywhere you show up.
Total$2,499/mo
Book a call →AgreementOngoing
I build and run your content engine, so you produce at scale without the chaos.
FeeOn a call
Book a call →07 — FAQ
No. I direct, write briefs, lead ideation and manage the team. Production is done by your team, or by a team I build and run for you on Head of Content.
If you need clarity on what to post and how, start with the $599 Consultancy Call. If you're ready to have your brand and content directed, go for Creative Direction & Strategy.
I work with clients in the US, UK and Europe and keep overlapping hours for calls. Day-to-day work runs async, so it moves while you sleep.
My own creative production tool for project management, hiring, performance and production metrics, team communication and client communication. Head of Content clients get it plugged into their team. See what it does ↑